Research Your Market
Use AI to understand local demand and identify valuable searches.
Course Update · For Home Improvement Contractors
Run Google Ads Yourself.
Use AI to Make It Easier.
Stop paying $2,000 to $4,000 every month just to have someone else manage a system you can learn yourself.
The Google Ads & AI Masterclass for Home Improvement Contractors walks you through market research, campaign setup, landing pages, tracking, and optimization.
October 2026 Update
The Masterclass is currently undergoing a major update.
We are refreshing the training to keep it accurate for the current Google Ads experience, AI workflows, tracking setup, and contractor lead generation process. Join the email waitlist and we will let you know as soon as the updated version is ready.
7 CORE MODULES
Curriculum being refreshed
~2 HOURS
Current course structure
WAITLIST OPEN
Be notified when ready
No payment today · We will email you when the updated Masterclass is ready
Google Ads & AI Masterclass
Module 03
Build Your Google Ads Campaign
01
Fundamentals
Complete
02
Market Research
Complete
03
Campaign Setup
Playing
04
Landing Pages
Next
Google AdsCampaign Building
AIResearch & Optimization
Landing PagesConversion Focused
TrackingKnow What Works
The Problem
You Shouldn’t Have to Pay Thousands Every Month Just to Understand Your Own Marketing.
Most contractors do not need to become full-time marketers. But if you understand how your Google Ads system works, you can make smarter decisions, stop blindly paying agencies, and take control of one of the most important ways homeowners find contractors online.
This masterclass shows you the complete process from market research to campaign setup, landing pages, tracking, optimization, and AI.
Agency Model
$2,000 to $4,000
Per Month
You depend on someone else to explain the data
Limited visibility
Ongoing management fee
Updated Masterclass
Waitlist Open
Major October 2026 Refresh
Learn the Google Ads system so you can manage it yourself instead of paying thousands every month
Updated training covering current Google Ads, AI workflows, landing pages, and lead tracking
Build knowledge you keep and use across future campaigns
Join the waitlist now and be first to know when the refreshed Masterclass reopens
Why We Built This
Contractors Deserve to Understand the System They’re Paying For.
We work with home improvement contractors, and we kept seeing the same problem.
Contractors wanted more leads from Google, but their choices often felt limited: figure everything out alone or pay thousands every month to an agency.
So we built a practical third option.
This course gives contractors the knowledge to understand the entire system themselves, from research and campaigns to landing pages, tracking, and optimization.
The goal isn’t to turn you into a full-time marketer.
It’s to help you understand your marketing well enough to make better decisions, whether you manage it yourself or eventually hire someone else.
UNDERSTAND
BUILD
TRACK
IMPROVE
What You’ll Be Able to Do
From “I Don’t Know Where to Start” to Understanding the Whole Google Ads System.
Choose Better Keywords
Separate high-value homeowner searches from wasted clicks.
Build Your Campaign
Set targeting, budgets, keywords, ads, and campaign structure.
Create Your Landing Page
Build a conversion-focused page designed to generate estimate requests.
Track Real Leads
Understand what is actually producing calls and form submissions.
Optimize With AI
Analyze data, identify wasted spend, and find opportunities faster.
Course Curriculum
Seven Practical Modules. One Complete System.
01
Google Ads Fundamentals
Understand how Google Ads works, how advertising costs are calculated, how to choose a starting budget, and how to access Keyword Planner. Includes a Google Ads Account Setup PDF.
10 Min
02
AI-Powered Market & Keyword Research
Analyze your local market, homeowner search behavior, overlooked opportunities, and valuable keywords before spending money.
15 Min
03
Build Your Google Ads Campaign
Core Module
Build a Google Search campaign step by step, including campaign settings, local targeting, keywords, match types, budgets, ad groups, and AI-assisted ad copy.
25 Min
04
Landing Pages With AI
Use AI prompts to create a complete high converting contractor landing page with strong headlines, service sections, trust signals, calls to action, estimate forms, and conversion-focused structure.
15 Min
05
Lead & Conversion Tracking
Set up Google Tag Manager, basic conversion tracking, Google Analytics 4, Microsoft Clarity, visitor behavior tracking, and lead tracking.
20 Min
06
Optimize Google Ads With AI
Export campaign data and use AI to identify wasted spending, weak keywords, search terms to exclude, missed opportunities, and areas that need improvement.
15 Min
07
AI Marketing Toolkit for Contractors
Use practical AI prompts for Google Ads, landing pages, customer follow up, review requests, offers, content creation, marketing ideas, and everyday business tasks.
20 Min
The Complete System
The Complete Contractor Google Ads System
MarketResearch
→
KeywordsIntent
→
CampaignGoogle Ads
→
Landing PageConvert
→
TrackingMeasure
→
AIOptimize
The course teaches you how these pieces work together, not as separate marketing tactics.
Included Resources
Everything You Need to Follow Along
Google Ads Setup Guide
PDF reference guide for getting your account ready before you build your campaign.
PDF Guide
Contractor AI Prompt Pack
Reusable prompts for research, ad writing, landing pages, follow up, and optimization.
20+ Prompts
Campaign Launch Checklist
A final pre-launch checklist so important steps do not get missed before you start spending money.
Checklist
The Math Is Simple
Join the Masterclass Waitlist
Agency Management Can Cost Thousands Every Month.
Typical Agency Management
$2,000 to $4,000
Per Month
Updated Masterclass
Waitlist
Major update in progress
No payment today · Join the email list to be notified when the refreshed course is ready
Who It’s For
Built for Home Improvement Contractors
Roofing
Remodeling
Flooring
HVAC
Electrical
Plumbing
Painting
Windows & Doors
Concrete
Kitchen & Bath
Masonry
Other Home Services
The strategy is the same: reach homeowners with strong intent, send them to the right page, and track what turns into real opportunities.
Is This for Me?
Know What You’re Buying Before You Start.
This Course Is a Good Fit If
You want to understand Google Ads yourself.
You are willing to spend a couple of hours learning the system.
You want more control over your marketing.
You want to use AI to work faster.
This Course Is Probably Not for You If
You want someone else to manage everything for you.
You expect instant guaranteed results.
You do not want to touch your advertising at all.
Frequently Asked Questions
Questions Before You Start
Is the Masterclass available right now?
Not yet. As of October 2026, the Masterclass is undergoing a major update so the training reflects the current Google Ads experience, AI workflows, tracking setup, and contractor lead generation process. Join the email waitlist and we will notify you when the refreshed version is ready.
Do I need Google Ads experience?
No. The masterclass starts with the fundamentals and walks you through the process step by step.
Do I need an existing account?
No. The course includes guidance for getting your account set up, plus a PDF walkthrough.
Is this specific to contractors?
Yes. The strategy is designed for home improvement contractors who need homeowners in a local service area to find them and request an estimate.
How long does the course take?
The current structure is around 2 hours across 7 core modules. Because the course is being substantially updated, the final runtime and lesson count may change before the refreshed version is released.
Do I need paid AI software?
No. You can apply the concepts using commonly available AI tools.
Is this a subscription?
There is no payment to join the waitlist. When the updated Masterclass is ready, we will email you with the current pricing and access details before you decide whether to enroll.
Can I learn at my own pace?
Yes.
Is this a done-for-you service?
No. This course is specifically for contractors who want to understand and manage the system themselves.
October 2026 Masterclass Update
Be First to Know When the Updated Masterclass Is Ready.
We are rebuilding and refreshing the Google Ads & AI Masterclass so the training is accurate for the current tools, interfaces, AI workflows, and tracking process contractors are using today.
Major update in progress · Email waitlist now open
No payment today. We will email you when the refreshed Masterclass is ready.